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Podcasts are finally getting the credit they deserve. They're a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues on the path it's on right now. People look up blogs when they want answers to questions. They share videos because they are interesting, educational, funny, creative, or in any other way provoke a desired thought or emotion. But podcasts, this is where you build on your content from one episode to the next. It's where you can easily use real-time engagement with industry leaders, influencers and your audience, both with call-ins and social media interaction. This is the media that fosters discussions and allows for a cerebral experience that can go deeper because of its more off-script nature. Something you just aren't going to see with thought-out, planned written and video content. Podcasts certainly need to be developed and organized beforehand, but there is more space for movement and a fluid train of thought.
  • by hollischapmanshow
  • in Management
  • 00:30
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On-Demand Episodes

Stuck in the past with no way back! Tired of being bullied, high school senior and science whiz Caitlin vows to become popular before leaving Piney Ridge High School forever. Befriended by head cheerleader Evie, she gets introduced to the... more

The speed of change is ten times faster than it was a decade ago and 40% of today's Fortune 500 will not exist in the next ten years. There is an urgent need for proactive leaders, teams and entrepreneurs to actively seek out and apply... more

How can I take my podcast to ?the next level?? How do I reach critical mass, so that ALL the marketing isn't resting on my two shoulders? What am I doing that's unique in order to give people a reason to want to listen to my podcast? These... more
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