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The Making of Commercial Real Estate News Online: Interview with Michael Beckerm

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Howard Kline

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The brainchild of its founder, Michael Beckerman, The News Funnel aggregates real estate news, blogs, videos and other content for busy CRE professional. They gather trade news and information from trusted industry sources and then let users craft that information into a custom feed that is unique to their geographic market, industry segment and areas of interest.

The News Funnel was created by Michael Beckerman, a 25-year veteran of the public relations industry and author of the RE Tech Bits Blog. Michael was previously the founder and CEO of Beckerman Public Relations, a firm he grew to one of the largest independent agencies in the country. He is now CEO of The News Funnel and is responsible for the site's overall vision and day-to-day operations. The original idea for The News Funnel stemmed from Michael's own experiences trying to stay current without being overwhelmed – he envisioned a more streamlined solution that would benefit both professionals and the PR agencies trying to reach this audience.

While discussing The News Funnel itself, the focus of this show is on Michael.  We are going to discuss his background and experience and what led up to the inspiration and development of The News Funnel. 

What did he learn from his experience in business and running a large, independent public relations firm?

What has it taken to put together a successful and widely utilized online aggregator of news and information?

How can real estate professionals stay on top of their profession and promote themselves by using The News Funnel?

Finally, Michael will give us a sneak peak at what he sees for the future of the internet and how it will effect the business of commercial real estate.

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