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Social Media Best Practices for CRE Professionals

  • Broadcast in Real Estate
Howard Kline

Howard Kline


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Social media. You hear it everywhere and everyone says you have to do it, but is anyone getting through? Is there any value and how much time must you spend for it to be of value to you?
What about sales? Isn’t that what this is supposed to be about, selling and making money? What good does it do you if you spend 2 hours a day schmoozing online and haven’t picked up a client in 3 months?
Isn’t social media all about advertising? How many eyeballs see your name is all that counts, right? What about relationships and trust, nice words to include in your repertoire, but do those words put food on your table or pay your mortgage? And let’s not forget the two most chic words of 2013, “engagement” and “collaboration.” Oh, how the experts like to throw those words in your face, if for no other reason then to show you how much more they know than you.
But enough of my ranting, listen as we discuss these issues and the meaning of life (in social media) with some of the most well know and influential commercial real estate professionals that utilize social media to bring in the money. We are not the social media experts. We are the pilgrims, the veterans, the ones with the scars and stories of the things we didn’t understand, we don’t understand and what we are figuring out as we go along.
During the show, we will also discuss why you should be interested in social media for your business and what services (LinkedIn, Facebook, Google+, Twitter and Pinterest, among others) you should use and for what purposes. Property manager, logistics expert, investor, property manager; this is not a one size fits all lecture. We will help you figure this out for your purposes.