Has the current economy eliminated the need to marketing directors? Can local markering of a shopping region,city, center or even a downtown area be handled with deft, precision and maximum effectiveness, strictly from a central, national office? Are there benefits to being on the ground?
Learn how the economy and belt tightening is effecting how retail centers are now marketed and what is in store for the retail marketing professionals and the retail owners and tenants that they serve. Learn how to forge public/private partnerships and revive downtown shopping districts with downtown associations
Barbara Wold is an internationally known speaker and authority to the retail and consumer industries. More than 45 years of firsthand retail experience in executive and sales management, marketing and repositioning have made Ms Wold as one of retail's most sought after speakers and consultants. Ms Wold is an authority on building business through customer driven strategy and maximizing human assets. Her areas of expertise include customer care, CRM, marketing strategy, HR, consumer buying patterns, image, sales and service quality, public relations, redevelopment, going green and tourism, which truly make Wold a master in the retail and consumer industries. Barbara works with airport retail and the duty free. Ms Wold also works with many downtowns and historic cities that are going through revitalization in an effort to boost their economic viability. Barbara is also a representative for the International Council of Shopping Centers.
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