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To continuously build up the men within our global communities by providing them with the necessary resources to help them get past their hurts in order for them to be able to propel into their divine purpose.

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Men do feel pressure to be physically big, have strength, and the ability to use violence if necessary to gain power. Advertisements are common places where violence is depicted to show masculinity. Many advertisements are geared toward the white working class men. These men have less access to more abstract forms of masculine validating power, like economic power or workplace authority, so the physical body and its potential for violence provide a concrete means of achieving and asserting man hood. The ?real man? that Brod talks about, which is seen throughout several male icons in advertisements, is almost impossible to fully achieve. So why do males strive so hard to achieve this physically strong aggressive masculine persona? Is it the feeling of dissatisfaction and insecurity that make men so compelled to grasp tightly onto these violent male icons? According to Katz, males seem to think that they can find their masculine identity through ?the use of their body as an instrument of power, dominance, and control,? especially for working class males. This is embedded in boys at an early age. While girls are playing with skinny perfect Barbie dolls, young boys want the newest Transformers and G.I. Joe dolls, all characters who play violent roles and are abnormally muscular.
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