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How to Niche Your Business for Higher Profits

  • Broadcast in Business



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Picking the right niche is difficult and scary for many practitioners because they see it as "alienating" a segment of potential clients.  Successful practitioners have experienced the phenomenal growth of their business as soon as they pick a specific niche that they can become the "expert" in.  Often times, charging much higher rates for that expertise and enjoying targeted pin-pointed marketing advantages.  This week we talk to Janice Webber about Niching a market

Janice Webber, PT, CAFCI, is a traditionally trained registered physiotherapist with over 25 years of clinical experience. Her practice uses traditional methods such as exercise programs, manual therapies as well as non-traditional methods including: acupuncture, intramuscular stimulation (IMS), manual therapy, connective tissue therapy, craniosacral therapy, visceral manipulations, advanced cranial therapy, and vascular therapy.

She has, over the last 10 years, worked in the field of women's health including problems such as urinary stress incontinence, urge incontinence, pelvic pain which may include the physical issues associated with sexual abuse, and nocturia.

She also treats children's urinary incontinence problems. She treats babies, infants, and children for pain issues, difficulty with their sucking mechanism, difficulty meeting developmental milestones, and birth trauma.Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com

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Next week's Show:  Jesse Jutkowitz and Cindy Levitz on Personal Health and Balance.