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Are you marketing your business out of business? It is easy to do as we've discovered that generating all the leads we can handle is mere childs play with the E-Learning System. If we don't have the systems, staff and finances to handle the influx of new business, we can actually do more harm to our business' reputation.
Today's show focuses on balancing your marketing with the abilty to deliver on your brand's promise. If you have inventory, you must have enough cash to purshase the necessary inventory to deliver to all the demand. If you have employees, you must have enough employees to deliver on time with quality workmanship. Finally, all the systems in the businesss must be able to scale to the new levels of demand and the employees must be trained on the new systems.
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It's good to talk.