Born in Israel to Holocoust survivors, came to America at the age of 9, grew up in the Bronx New York, graduated from City University of New York with a degree in Marketing and International Trade, Moved to California post graduation, traveled around the world for 6 months and returned to a successful real estate career as a residential broker in the San Fernando Valley. When interest rates reached 18-20% in the late 70’s I sought out a new career in the automotive service field with the concept of bringing the repair service to the customer’s home, office and on the road. Initially set out to build a AAA like franchise that would do more than just tow, fix a flat and bring a stranded motorist gas. The idea was to provide minor repair and road service at your door. The demand grew to a point where a physical shop location was required and hence was born, AutoAid. At the same location since 1986, in business overall since 1979, AAA approved with 100% customer satisfaction awards for 2009 &2010, Certified Female Friendly and Angies List Super Service Award recipient for 2009 & 2010. AutoAid: Driven to get you there safely.
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