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Nike+ Aesop Rock: 45 minutes non stop mix

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Joining the ranks of renowned artists The Crystal Method and LCD Soundsystem, MC/Producer Aesop Rock has joined forces with Nike to release an original composition in the third installment of the “Nike + Orignal Run” series, available exclusively in the Nike Sport Music store on iTunes. All Day: Nike + Original Run, a 45-minute continuous mix, was created specifically with runners in mind and reflects Aesop Rock’s distinct and unique style. “I wanted to create something that evolved enough that the sound was constantly fresh and attractive, as if the runner were moving through a set of differing cities or landscapes.” I have to say that this is great news. Not only do I love to see Nike turning to artists who may not get the recognition they deserve in the mainstream music world, but this addition to the series should be a welcome change for people (like me) who get bored with continuous electronic dance mixes after about fifteen minutes. I first heard Aesop Rock in a DJ Z-Trip mix several years ago and have been a big fan ever since. His trademark rapid-fire lyrics and and verbal gymnastics, combined with his increasingly experimental beats, can leave a listener feeling a little dizzy at first, but always seem to reveal something new with each listen.

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