Copywriting and Communication

When your customer reads your sales page or your web copy, they want to know some basic questions. Many businesses forget to answer them and the customer simply walks away to find them somewhere else. In this 15 minute show I take... more

A common copywriting mistake is to miss out the "in a nutshell" phrase of what your offer actually is. In this 15 minute episode we'll look at: What a "nutshell" sentence is, why it's so easy to miss out and how to create one for your... more

Testimonials are a great way of increasing your social proof and credibility. But there's a lot more that you can do than just ask people to say nice things about you. To get the best out of your testimonials, listen in as we look at: 1.... more

In Part 1 of Confidence With Copy we looked at some questions you ask to reveal the real value of your service to your customer. In this second part, we take those answers and show you how to include them in your sales copy or web copy

If you're not confident in the value of your offer or skill, it's going to come across in your copy. In this episode I guide you through a little personal Q and A that you can do quickly to take an "inventory" of the value in you and your offer. Listen... more