Positive Day 2010

On this weeks broadcast of How To Be Positive in a Negative World my co-host Billie Jo Cornell and I will talk with Scott Pederson, President of the Positive Companies, about Positive Day 2010 - which will be celebrated on July 14, 2010.
Who Scott Pederson is and what he has accomplished in his life: Scott Pederson, President/CEO – The Positive Companies
Scott has spent his 28-year career marketing some of the most high profile events, corporations and celebrities in the world. He has staged a World Series, developed the National Football League's most high profile event property (Punt, Pass & Kick), and negotiated endorsement contracts for professional athletes.
He has consulted with each of the three major sports leagues (NFL, MLB and NBA) and with many sports franchises.
He has also designed numerous programs enabling clients to leverage their sponsorship investments at retail, including Miller Brewing Company, Gatorade, Pillsbury and General Mills.
Prior to founding Universal Marketing Associates and before merging his company with Leader Enterprises, Inc., he was director of Marketing/Recruiting at Oklahoma State, Director of Marketing for the Kansas City Royals, and Regional Manager for Miller Brewing Co. Sports.
Under his ownership/leadership of Leader Enterprises, the company grew to a $12 million agency with clients such as Nike, Motorola, TaylorMade, DirecTV, Vizio and General Mills to name a few. Leader’s marketing and public relations plan for Lance Armstrong’s “LiveStrong” yellow wrist band programs is considered one of the most successful cause-marketing campaigns in history.
Scott recently sold his interest in Leader Enterprises so that he could found The Positive Companies, a company dedicated to the marketing and development of the Positive Day annual holiday.
Tune in and learn what you can do on Positive Day to make a positive difference in our world.