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Hooked: How to Build Habit-Forming Products

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Kenneth Anderson

Kenneth Anderson

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Our guest this afternoon is Nir Eyal, author of Hooked: How to Build Habit-Forming Products. We will be discussing the similarity of addictions to facebook or games like Angry Birds to drug addictions. We will also address the moral imperative of using addicting apps as a means to help people improve their lives rather than simply generate revenue for the developer.

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