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Cold calling is dead!
Cold calling will never die!
Yes, there are two sides to the cold calling debate. And I’ve had folks from both sides on my show. And all of them have made passionate and logical arguments for their case.
But I wanted to – finally – put this issue to rest. So, I asked Art Sobczak, President of Business by Phone, to join me so he could explain why cold calling both dead and alive!
During the interview we discovered:
*The real fate of cold calling in today’s world
*The role social media does and does not play in sales creation
*The common mistakes salespeople make once they actually are on the phone
*And much more