http://www.blogtalkradio.com/growyouYou are a business owner - You are more than your thoughts - You are more than your spirit - You are more than your physical appearance - You are more than emotions - You are greater than the sum of all of these : That is why this program will talk about ideas, tips, programs, books, and more that will help you to - Grow Your Heart - Grow Your Mind - Grow Your Business | We'll discuss doing things On Purpose, With Purpose | We'll meet interesting people doing interesting things with their lives | We'll learn how to Be More from those who share their growth journey | This program is where I have conversations with interesting people who are doing interesting thing - Authors, business owners, coaches, consultants, professors, innovators, scientists, doctors, thinkers, and more. | People must KNOW before they can GROW professionally or personally. | The guests are sharing something that will help you, the listener, to either Grow Your Heart, Grow Your Mind, Grow Your Business | Charlene Burke is an Information Professional with a range of interests and a high level of curiosity. | Often saying She Has a Need to Know about everything. | Always in "learning" mode, she seeks to understand so that she can connect others with the information and knowledge they need to grow. enBlogTalkRadio.com. All Rights Reserved.Fri, 14 Jun 2019 21:00:00 GMTFri, 29 Jun 2018 16:00:00 GMTBusinessBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/acf60ed5-3fd1-4d2c-bb8b-8e0b7cffd8bc_growbecauseyouknowcharleneburke.jpghttp://www.blogtalkradio.com/growyouYou are a business owner - You are more than your thoughts - You are more than your spirit - You are more than your physical appearance - You are more than emotions - You are greater than the sum of all of these : That is why this program will talk about ideas, tips, programs, books, and more that will help you to - Grow Your Heart - Grow Your Mind - Grow Your Business | We'll discuss doing things On Purpose, With Purpose | We'll meet interesting people doing interesting things with their lives | We'll learn how to Be More from those who share their growth journey | This program is where I have conversations with interesting people who are doing interesting thing - Authors, business owners, coaches, consultants, professors, innovators, scientists, doctors, thinkers, and more. | People must KNOW before they can GROW professionally or personally. | The guests are sharing something that will help you, the listener, to either Grow Your Heart, Grow Your Mind, Grow Your Business | Charlene Burke is an Information Professional with a range of interests and a high level of curiosity. | Often saying She Has a Need to Know about everything. | Always in "learning" mode, she seeks to understand so that she can connect others with the information and knowledge they need to grow. feeds@blogtalkradio.comBlogTalkRadio.commindset,business,success principles,success mindset,mindfulness,productivity,personal developmentCharlene BurkenoGrow Your Heart | Grow Your Mind | Grow Your Businessepisodichttp://www.blogtalkradio.com/growyou/2018/06/29/outlander-botanist-mindy-mcintosh-shetterBusinesshttp://www.blogtalkradio.com/growyou/2018/06/29/outlander-botanist-mindy-mcintosh-shetter/#commentshttp://www.blogtalkradio.com/growyou/2018/06/29/outlander-botanist-mindy-mcintosh-shetterFri, 29 Jun 2018 16:00:00 GMTOutlander Botanist Mindy McIntosh-ShetterOutlander Botanist Mindy McIntosh-Shetter is blogger and video blogger who aids businesses in providing information in a unique educational format. Her distinctive approach is an accumulation of life experiences and a Bachelor of Science degree in Agricultural Education, with a minor in biology from Purdue University along with a Masters of Arts in Interdisciplinary Studies from the University of Louisville. She is the author of Outlander Botanist and if you are a fan of the book and movie series Outlander, you surely have wondered about the plants and herbs Claire uses in her healing. Outlander Botanist is the field guide that answers those questions. http://outlanderbotanist.com/ -  https://www.youtube.com/channel/UCjvGWJHZjWaBFXW4UxsQvag 00:30:00Charlene Burkenobusiness,Outlander,bloggingNever let your dreams and/or ideas die.121bb637-79dc-4625-a4c9-35479dbd84ae12fullhttp://www.blogtalkradio.com/growyou/2018/06/20/betsy-schwartz-doula-creative-entrepreneur-business-owner-and-visionaryBusinesshttp://www.blogtalkradio.com/growyou/2018/06/20/betsy-schwartz-doula-creative-entrepreneur-business-owner-and-visionary/#commentshttp://www.blogtalkradio.com/growyou/2018/06/20/betsy-schwartz-doula-creative-entrepreneur-business-owner-and-visionaryWed, 20 Jun 2018 15:00:00 GMTBetsy Schwartz, Doula, Creative entrepreneur, Business Owner and VisionaryJoin me and Betsy for a conversation about Life - Energy - and the Law of Attraction. Betsy Schwartz is a pioneer and a visionary, and a mother of two grown boys. She is passionate about serving others and making a difference in the world. Betsy has served hundreds of families and doulas as a postpartum doula and trainer for 27 years. She is also a certified lactation counselor (CLC), board game creator, and Reiki Master with 6 years of practice. Betsy teaches, sells her original creation; Down the Canal – the Game of Birth, and shares the practice of Reiki.  You can learn more about her at: www.birthintheknow.com www.hippygypsydoula.com 00:31:00Charlene BurkenoReiki,Law of Attraction,business,EntrepreneurJoin me and Betsy for a conversation about Life - Energy - and the Law of Attraction. Betsy Schwartz is a pioneer and a visionary, and a mother of two grown bo0a6fdd07-7d57-40b1-9387-c54e1544ed7e11fullhttp://www.blogtalkradio.com/growyou/2011/09/26/facebook-social-media-marketing-and-a-celebrationMarketinghttp://www.blogtalkradio.com/growyou/2011/09/26/facebook-social-media-marketing-and-a-celebration/#commentshttp://www.blogtalkradio.com/growyou/2011/09/26/facebook-social-media-marketing-and-a-celebrationMon, 26 Sep 2011 12:30:00 GMTFacebook, Social Media Marketing and A Celebration Join Charlene and Sheryl as we talk about the current and planned changes to Facebook, the importance of Social Media Marketing to LOCAL and small business, and our upcoming 1 Year Anniversary Party for Online Marketing Pros. Call in with your comments about Facebook! Call in with your questions about Social Media Marketing! 00:31:00Charlene Burkenoonline marketing,small busines,social media,facebook,facebook changesJoin Charlene and Sheryl as we talk about the current and planned changes to Facebook, the importance of Social Media Marketing to LOCAL and small business, anhttp://www.blogtalkradio.com/growyou/2011/08/29/tips-for-using-linkedin-effectivelyMarketinghttp://www.blogtalkradio.com/growyou/2011/08/29/tips-for-using-linkedin-effectively/#commentshttp://www.blogtalkradio.com/growyou/2011/08/29/tips-for-using-linkedin-effectivelyMon, 29 Aug 2011 12:30:00 GMTTips for Using LinkedIn Effectively Join Charlene and Sheryl as they discuss tips about how to use LinkedIn for more than just a resume holder! Especially if you're wanting to use it as a professional networking tool. Did you know that LinkedIn has over 120 million members? And that over 50% of those members are C-level executives? Don't go in to Groups and spam, but instead become a valuable member that contributes expertise. Nurture your connections. Use the tools that LinkedIn provides to develop your professional reputation and provide credibility to you and your company. Call in with questions about how to use LinkedIn or to share your own success stories! If you're in the Louisville, KY area and want to attend a class on using LinkedIn as a business development tool, then check out our September class schedule at Online Marketing Pros website. If you're interested in having a private class for your company, sales team, customers, then contact us today! We are able to provide remote classes that provide the same quality information. Email us at info@onlinemktpro.com. 00:30:00Charlene Burkenotips for linkedin,social media,linkedin,networking online,online marketingJoin Charlene and Sheryl as they discuss tips about how to use LinkedIn for more than just a resume holder! Especially if you're wanting to use it as a professhttp://www.blogtalkradio.com/growyou/2011/08/22/online-marketing-pros-reach-into-the-mailbagMarketinghttp://www.blogtalkradio.com/growyou/2011/08/22/online-marketing-pros-reach-into-the-mailbag/#commentshttp://www.blogtalkradio.com/growyou/2011/08/22/online-marketing-pros-reach-into-the-mailbagMon, 22 Aug 2011 12:30:00 GMTOnline Marketing Pros Reach Into The Mailbag Sheryl and Charlene, your Online Marketing Pros, reach deep into their mailbag to share a few questions from the audience. Join them LIVE and get your own online and social media marketing questions answered! 00:30:00Charlene BurkenoOnline Marketing,Social Media Marketing,Online Marketing Pros,Website Development,Questions about marketingSheryl and Charlene, your Online Marketing Pros, reach deep into their mailbag to share a few questions from the audience. Join them LIVE and get your own onlhttp://www.blogtalkradio.com/growyou/2011/08/08/10-tips-for-online-business-successMarketinghttp://www.blogtalkradio.com/growyou/2011/08/08/10-tips-for-online-business-success/#commentshttp://www.blogtalkradio.com/growyou/2011/08/08/10-tips-for-online-business-successMon, 08 Aug 2011 12:30:00 GMT10 Tips for Online Business Success Join your hosts Charlene Burke of Search by Burke, and Sheryl Connelly of Marketing Media Management as they review and comment about some of the ways YOU, the online business owner, can achieve success. Online Marketing Pros is a partnership between Charlene and Sheryl. We provide hands-on, face-to-face, bring your laptop with you seminars that focus on learning one online marketing tactic and one social media tactic. Our attendees have included the Director of Marketing for an international special event company,a real estate agent looking to differentiate herself from the competition, a jewelry designer that knows online marketing but wants to make sure she's up to date with what's happening in 2011, an agriculture blogger, a Human Resources strategist, the marketing department for a plumbing company, and more. You name the industry, we teach to it. If you're in the Louisville, KY area we encourage you to check out our seminars on our website. If you're not in the Louisville, KY area and want to bring us to your location, shoot us an email. If you're a Fan and want to keep up with us beyond our radio show, connect with us on our Blog and on our Facebook page. 00:30:00Charlene Burkenoonline business,online marketing,internet marketing,business marketing,small businessJoin your hosts Charlene Burke of Search by Burke, and Sheryl Connelly of Marketing Media Management as they review and comment about some of the ways YOU, thehttp://www.blogtalkradio.com/growyou/2011/08/01/the-social-media-marketing-plan-measuring-roi-and-budgetingMarketinghttp://www.blogtalkradio.com/growyou/2011/08/01/the-social-media-marketing-plan-measuring-roi-and-budgeting/#commentshttp://www.blogtalkradio.com/growyou/2011/08/01/the-social-media-marketing-plan-measuring-roi-and-budgetingMon, 01 Aug 2011 12:30:00 GMTThe Social Media Marketing Plan: Measuring ROI and Budgeting Join Sheryl and Charlene as they continue the series about The Social Media Marketing Plan. In previous episodes they reviewed the importance of a Social Media Marketing Plan and how 98% of businesses don't use one in their social media efforts - therefore they FAIL! They also talked about the steps involved in creating a plan - steps that ensure social media marketing SUCCESS! As they shared this information, questions from chat and email extended their conversation and today they'll be finishing up the series with the all important, often wondered about: Measuring ROI, Return on Investment and Budgeting. Investment? Budgeting? Isn't social media free? Ahem...well...not really. And that's what today's program will be about. So, whether you have a plan or not, if you have questions please join the conversation by calling in or using the chat room. 00:31:00Charlene Burkenosocial media,social media marketing,marketing plan,small business marketing,online marketingJoin Sheryl and Charlene as they continue the series about The Social Media Marketing Plan. In previous episodes they reviewed the importance of a Social Mediahttp://www.blogtalkradio.com/growyou/2011/07/25/the-social-media-marketing-plan-the-rest-of-the-storyMarketinghttp://www.blogtalkradio.com/growyou/2011/07/25/the-social-media-marketing-plan-the-rest-of-the-story/#commentshttp://www.blogtalkradio.com/growyou/2011/07/25/the-social-media-marketing-plan-the-rest-of-the-storyMon, 25 Jul 2011 12:30:00 GMTThe Social Media Marketing Plan: The Rest of The Story Last week we talked about the social media marketing plan and how 98% of businesses using social media platforms are failing to use them correctly - because they don't have a proper plan in place. Businesses that are grasping for inexpensive social media tools to promote with will soon be gasping for revenue. They're bouncing from one platform to the other, then bemoaning their plight of wasted time and no new customers. This week, join Charlene and Sheryl as they give you the rest of the story about a Social Media Marketing Plan. 00:30:00Charlene Burkenosocial media,online marketing,small business,social media marketing,marketing planLast week we talked about the social media marketing plan and how 98% of businesses using social media platforms are failing to use them correctly - because thhttp://www.blogtalkradio.com/growyou/2011/07/18/the-single-most-dangerous-pitfall-of-social-media-marketingMarketinghttp://www.blogtalkradio.com/growyou/2011/07/18/the-single-most-dangerous-pitfall-of-social-media-marketing/#commentshttp://www.blogtalkradio.com/growyou/2011/07/18/the-single-most-dangerous-pitfall-of-social-media-marketingMon, 18 Jul 2011 12:30:00 GMTThe Single Most Dangerous Pitfall of Social Media Marketing Businesses are feeling the pressure of using social media to promote because of shrinking marketing budgets and rising advertising expenses. Using Facebook, Twitter, and any one of the other social media platforms seems like the right thing to do. How hard could it be, right? Yet there is one pitfall that nearly 98% off all business owners and marketing directors fall in to. Will you be one of them? Listen in as Charlene and Sheryl discuss what this is and how you can be sure to avoid it.   00:30:00Charlene BurkenoSocial Media,Social Media Marketing,Facebook,Twitter,LinkedInBusinesses are feeling the pressure of using social media to promote because of shrinking marketing budgets and rising advertising expenses. Using Facebook, Twhttp://www.blogtalkradio.com/growyou/2011/07/11/email-marketing-now-is-the-time-to-test-and-optimizeMarketinghttp://www.blogtalkradio.com/growyou/2011/07/11/email-marketing-now-is-the-time-to-test-and-optimize/#commentshttp://www.blogtalkradio.com/growyou/2011/07/11/email-marketing-now-is-the-time-to-test-and-optimizeMon, 11 Jul 2011 12:30:00 GMTEmail Marketing: Now is the Time to Test and Optimize It's summer, but if you use email marketing to grow your business, now is NOT the time to rest and relax! Join Charlene and Sheryl as they talk about some important elements that you can change, test and optimize in preparation of the holiday shopping season. Charlene and Sheryl use email marketing in their respective businesses, and have clients that use it to communicate with their customers and increase their revenue. Ignoring the value of testing and optimizing elements of an email for a specific campaign will cost you click-thrus and response rates! If you aren't using email marketing in your current efforts, now is a good time to start. If you're in the Louisville area, contact Online Marketing Pros via their website. We can help you learn it by offering a seminar, or do it for you. 00:30:00Charlene Burkenoemail marketing,online marketing,business marketing,email,testing emailIt's summer, but if you use email marketing to grow your business, now is NOT the time to rest and relax! Join Charlene and Sheryl as they talk about some impohttp://www.blogtalkradio.com/growyou/2011/06/27/one-dangerous-trend-in-social-media-that-could-cost-youMarketinghttp://www.blogtalkradio.com/growyou/2011/06/27/one-dangerous-trend-in-social-media-that-could-cost-you/#commentshttp://www.blogtalkradio.com/growyou/2011/06/27/one-dangerous-trend-in-social-media-that-could-cost-youMon, 27 Jun 2011 12:30:00 GMTThree Dangerous Trends In Social Media That Could Cost You Join Charlene Burke and Sheryl Connelly of Online Marketing Pros as they sound off about three of the most dangerous trends facing the industry today in social media management, what it really costs, and how to avoid the pitfalls. The Online Marketing Pros will also explain how to recover if you've mis-stepped. 00:31:00Charlene BurkenoTrends In Social Media,Dangerous Social Media,Marketing,Social Networking,Small BusinessJoin Charlene Burke and Sheryl Connelly of Online Marketing Pros as they sound off about three of the most dangerous trends facing the industry today in socialhttp://www.blogtalkradio.com/growyou/2011/06/20/online-marketing-pros-welcomes-special-guest-katie-chapmanMarketinghttp://www.blogtalkradio.com/growyou/2011/06/20/online-marketing-pros-welcomes-special-guest-katie-chapman/#commentshttp://www.blogtalkradio.com/growyou/2011/06/20/online-marketing-pros-welcomes-special-guest-katie-chapmanMon, 20 Jun 2011 12:30:00 GMTOnline Marketing Pros Welcomes Special Guest Katie Chapman ***SPECIAL SHOW JUST FOR NON-PROFIT ORGANIZATIONS AND CHARITABLE FOUNDATIONS *** Are you a non-profit working on a shoestring or non-existant marketing budget? Is the board or directors looking for more innovative ways to engage current and prospective donors and those your organization serves? Is the PR Committee of your charitible organization struggling to understand how social media fits in to the overall marketing strategy? Join Charlene and Sheryl in welcoming special guest, Katie Chapman, CEO of Fullanthropy, who will discuss the do's and don't's of Cause Marketing. 00:31:00Charlene BurkenoCause Marketing,Non-Profit,Social Media,PR,Charitable Organizations***SPECIAL SHOW JUST FOR NON-PROFIT ORGANIZATIONS AND CHARITABLE FOUNDATIONS *** Are you a non-profit working on a shoestring or non-existant marketing budgethttp://www.blogtalkradio.com/growyou/2011/06/13/the-danger-of-hidden-facebook-pages-for-businessesMarketinghttp://www.blogtalkradio.com/growyou/2011/06/13/the-danger-of-hidden-facebook-pages-for-businesses/#commentshttp://www.blogtalkradio.com/growyou/2011/06/13/the-danger-of-hidden-facebook-pages-for-businessesMon, 13 Jun 2011 12:30:00 GMTThe Danger Of Hidden Facebook Pages And Your Business Have you searched for your favorite eatery or retail shop on Facebook only to be disappointed at their presence? Instead of seeing their logo and information, you see random check-ins, a balloon icon or picture that looks something like a suitcase, and random posts asking the page to “help a buddy out” on Farmville. You shake your head in disbelief that they aren’t harnessing the power of social media and make it a point to let them know about their faux-pas the next time you visit. Join Sheryl and Charlene as they discuss how new Facebook pages are being created for Businesses and Places by customers, employees, and competitors, how to identify if you have a rougue page, and what you can do about it. 00:30:00Charlene BurkenoFacebook,Facebook for Business,Google Places,Facebook Places,Social Media MarketingHave you searched for your favorite eatery or retail shop on Facebook only to be disappointed at their presence? Instead of seeing their logo and information,http://www.blogtalkradio.com/growyou/2011/06/06/online-competitive-intelligenceMarketinghttp://www.blogtalkradio.com/growyou/2011/06/06/online-competitive-intelligence/#commentshttp://www.blogtalkradio.com/growyou/2011/06/06/online-competitive-intelligenceMon, 06 Jun 2011 12:30:00 GMTOnline Competitive Intelligence Competitive Intelligence should be an active part of any effective online marketing plan. Join Online Marketing Pros as they discuss the importance of monitoring the internet for information about your industry and your competitors. People are talking about products you offer. Your industry is alive with discussions about products and services being offered. Research development is alive and well - though sometimes hidden away from prying eyes. There are many tools available for monitoring the internet for mentions, and Online Marketing Pros will leave the decision to you as to which tool you should use. Instead, we'll be discussing the types of information found and ideas about how to react to that information to improve your bottom line! 00:30:00Charlene Burkenoonline marketing,business intelligence,reputation management,competitive intelligence,market researchCompetitive Intelligence should be an active part of any effective online marketing plan. Join Online Marketing Pros as they discuss the importance of monitorihttp://www.blogtalkradio.com/growyou/2011/05/23/online-marketing-pros-welcomes-special-guest-aundray-collinsMarketinghttp://www.blogtalkradio.com/growyou/2011/05/23/online-marketing-pros-welcomes-special-guest-aundray-collins/#commentshttp://www.blogtalkradio.com/growyou/2011/05/23/online-marketing-pros-welcomes-special-guest-aundray-collinsMon, 23 May 2011 12:30:00 GMTOnline Marketing Pros Welcomes Special Guest Aundray Collins Do you know what your online image says about you as a professional? Should you be concerned about it? Professional Image Consultant, Aundray Collins, will be on hand to answer all those questions about online image that you have wondered about, but were afraid to ask. Aundráy Collins Image Consulting’s mission is to promote effective behavioral skills; encourage leadership through empowerment; assist others in developing personal style; and to accentuate the positive. 00:30:00Charlene BurkenoAundray Collins,Online Marketing Pros,Online Image,Online Reputation,Online Reputation ManagementDo you know what your online image says about you as a professional? Should you be concerned about it? Professional Image Consultant, Aundray Collins, will behttp://www.blogtalkradio.com/growyou/2011/05/16/marketing-services-vs-products-is-there-a-differenceMarketinghttp://www.blogtalkradio.com/growyou/2011/05/16/marketing-services-vs-products-is-there-a-difference/#commentshttp://www.blogtalkradio.com/growyou/2011/05/16/marketing-services-vs-products-is-there-a-differenceMon, 16 May 2011 12:30:00 GMTMarketing Services vs. Products: Is There A Difference? Online marketing is all about pull marketing - having your information available for the searcher to find. Once they're on your website, more marketing occurs with copy, downloads, photos, video, etc. When marketing/selling products, the techniques and tactics are easy to select. But when selling services, a different way of thinking should be used. Join Charlene and Sheryl this morning as they discuss how to market services online. Feel free to join in chat and if you have questions about online marketing please ask them in chat or call in to the guest line. Charlene is CEO of Search by Burke, LLC http://searchbyburke.com. Sheryl is CEO of Marketing Media Managment, LLC http://managemmm.com 00:31:00Charlene Burkenoonline marketing,marketing services,tactics for marketing,business,servicesOnline marketing is all about pull marketing - having your information available for the searcher to find. Once they're on your website, more marketing occurshttp://www.blogtalkradio.com/growyou/2011/05/02/is-there-such-a-thing-as-an-effective-online-marketing-planMarketinghttp://www.blogtalkradio.com/growyou/2011/05/02/is-there-such-a-thing-as-an-effective-online-marketing-plan/#commentshttp://www.blogtalkradio.com/growyou/2011/05/02/is-there-such-a-thing-as-an-effective-online-marketing-planMon, 02 May 2011 12:30:00 GMTIs There Such A Thing As An Effective Online Marketing Plan We are bombarded with marketing messages each and every day. Whether we are checking email, surfing the internet, or posting a status to our social networks; one company or another is vying for our attention and our money. As a small business owner, it makes you wonder if anyone is REALLY making money online. Google and Facebook make is so very easy to input your credit card information and create an online promotion. Will the hard earned dollars you put into the promotion pay off in the long run? On today's show, Sheryl and Charlene will review the five steps required in creating an effective online marketing plan. Join the Online Marketing Pros and watch your business soar to new hights. 00:30:00Charlene BurkenoOnline Marketing,Online Marketing Pros,Effective Online Marketing,Online Marketing Plans,GoogleWe are bombarded with marketing messages each and every day. Whether we are checking email, surfing the internet, or posting a status to our social networks; ohttp://www.blogtalkradio.com/growyou/2011/04/25/do-you-have-abandonment-issuesBusinesshttp://www.blogtalkradio.com/growyou/2011/04/25/do-you-have-abandonment-issues/#commentshttp://www.blogtalkradio.com/growyou/2011/04/25/do-you-have-abandonment-issuesMon, 25 Apr 2011 12:30:00 GMTDo You Have Abandonment Issues? Retail therapy goes both ways! There is nothing that drives an e-commerce site owner crazier than seeing abandoned shopping carts. Trying to figure out why someone has come to their online store, spent thirty minutes to several hours tootling around their establishment, then quite literally dump their stuff and run is frustrating. It’s akin to the manager of Kroger walking out a cold winter’s day to round up all the carts patrons have scattered to the four corners of the parking lot. Join us as we discuss what you can do to cure the common cart abandonment blues. 00:30:00Charlene Burkenocart abandonment,online marketing,e-commerce,shopping cart abandonment,Online Marketing ProsRetail therapy goes both ways! There is nothing that drives an e-commerce site owner crazier than seeing abandoned shopping carts. Trying to figure out why sohttp://www.blogtalkradio.com/growyou/2011/04/18/special-guest-david-mattingly-of-blackwyrm-publishingMarketinghttp://www.blogtalkradio.com/growyou/2011/04/18/special-guest-david-mattingly-of-blackwyrm-publishing/#commentshttp://www.blogtalkradio.com/growyou/2011/04/18/special-guest-david-mattingly-of-blackwyrm-publishingMon, 18 Apr 2011 12:30:00 GMTSpecial Guest: David Mattingly of Blackwyrm Publishing Today's show is all about using online marketing and social media to promote a product or event. Our special guest today is David Mattingly, founder of BlackWyrm Publishing. Charlene has known David for about a year and through various conversations learned that he uses social media to market his own, and his author's, books and events. Founded in 2003 to produce roleplaying material for Hero Games, Green Ronin and other companies, BlackWyrm Publishing branched out into speculative fiction novellas in 2009. They've published two dozen novels, have over a dozen more in the pipeline and is beginning to branch out into other types of fiction. BlackWyrm has an unusual approach to small press publishing. If the company accepts a manuscript, they pay for printing and marketing costs upfront, then split the profits evenly with the author. BlackWyrm Publishing can be found online at blackwyrm.com. 00:29:00Charlene Burkenoonline marketing,books online,event marketing,social media,businessToday's show is all about using online marketing and social media to promote a product or event. Our special guest today is David Mattingly, founder of BlackWyhttp://www.blogtalkradio.com/growyou/2011/04/11/starting-a-revolution-one-blogger-at-a-timeBusinesshttp://www.blogtalkradio.com/growyou/2011/04/11/starting-a-revolution-one-blogger-at-a-time/#commentshttp://www.blogtalkradio.com/growyou/2011/04/11/starting-a-revolution-one-blogger-at-a-timeMon, 11 Apr 2011 12:30:00 GMTStarting A Revolution- One Blogger At A TimeOnline Marketing Pros is pleased to announce the sponsorship of a new phenomenon called the Louisville Write-In. Charlene will be interviewing Sheryl Brennan, founder of the Louisville Write-In and multi-published author, about this fantastic opportunity designed to bring business, hobby, and freelance writers together. Discover more about the Louisville Write-In at http://www.louisvillewritein.com00:30:00Charlene Burkenowriting,blogging,copywriting,creative writing,Louisville Write-InOnline Marketing Pros is pleased to announce the sponsorship of a new phenomenon called the Louisville Write-In. Charlene will be interviewing Sheryl Brennan, fhttp://www.blogtalkradio.com/growyou/2011/04/04/three-reasons-to-use-a-professional-web-designerBusinesshttp://www.blogtalkradio.com/growyou/2011/04/04/three-reasons-to-use-a-professional-web-designer/#commentshttp://www.blogtalkradio.com/growyou/2011/04/04/three-reasons-to-use-a-professional-web-designerMon, 04 Apr 2011 12:30:00 GMTThree Reasons To Use A Professional Web DesignerOn the surface, developing your own website seems oh-so-easy and priced just right. WordPress in particular has taken their blogging platform and put the power of web development into the hands of the masses with just the click of a mouse. The only investment is your time. It can’t be THAT difficult, can it? Will the benefits out weight the risks? Join us as we take a look at 3 reasons why you should invest in a website designed and developed by a professional.00:30:00Charlene BurkenoWebsite,Website Development,SEO,Online Presence,Professional Web DesignerOn the surface, developing your own website seems oh-so-easy and priced just right. WordPress in particular has taken their blogging platform and put the powerhttp://www.blogtalkradio.com/growyou/2011/03/28/5-reasons-you-need-a-websiteMarketinghttp://www.blogtalkradio.com/growyou/2011/03/28/5-reasons-you-need-a-website/#commentshttp://www.blogtalkradio.com/growyou/2011/03/28/5-reasons-you-need-a-websiteMon, 28 Mar 2011 12:30:00 GMT5 Reasons You Need a WebsiteWe were stunned to realize that there are small business owners who don't understand the importance of having a website. Some have been in business for a few years, others are new and emerging. Either way, an online presence with a website is necessary in today's world of iPhones, SmartPhones and netbooks. Join Charlene and Sheryl as they review the Top 5 Reasons that a small business needs a website. 00:29:00Charlene Burkenowebsite,online reputation management,business credibility,small business,online marketingWe were stunned to realize that there are small business owners who don't understand the importance of having a website. Some have been in business for a few yehttp://www.blogtalkradio.com/growyou/2011/03/21/online-ads-and-the-landing-pageEntrepreneurhttp://www.blogtalkradio.com/growyou/2011/03/21/online-ads-and-the-landing-page/#commentshttp://www.blogtalkradio.com/growyou/2011/03/21/online-ads-and-the-landing-pageMon, 21 Mar 2011 12:30:00 GMTCreating an Effective Online Marketing Plan Part 2We're changing the schedule. After receiving kudos for last week's program and requests for more marketing ideas for our "business", we're doing Part 2 this morning. Part 2 consists of a quick review of last week, the identification of our ideal customer, and identifying the first Goal. Now we'll look at our second Goal and discuss the Strategy and Tactics we'll deploy in our online marketing plan. Join us for an informative session about online marketing. Call us if you have a question about marketing an existing business or website online. Or, stop by the chat room and join the conversation. 00:31:00Charlene Burkenoonline marketing,marketing plan,small business,website goals,Website TrafficWe're changing the schedule. After receiving kudos for last week's program and requests for more marketing ideas for our "business", we're doing Part 2 this morhttp://www.blogtalkradio.com/growyou/2011/03/14/an-effective-online-marketing-planBusinesshttp://www.blogtalkradio.com/growyou/2011/03/14/an-effective-online-marketing-plan/#commentshttp://www.blogtalkradio.com/growyou/2011/03/14/an-effective-online-marketing-planMon, 14 Mar 2011 12:30:00 GMTAn Effective Online Marketing PlanIs an online marketing plan that much different than a regular marketing plan? Where do you start? Really? What happened to the days of "Build a Website and They Will Come?" Join Charlene and Sheryl as they talk about their last seminar session where attendees raised eyebrows when they pictured their "ideal customer" and relaxed when they learned that drilling down to deciding which tactics were best for their business/campaign/customer engagement wasn't as mysterious or difficult as they thought. 00:31:00Charlene BurkenoOnline Marketing,Marketing Plan,Website Objectives,Website Goals,Online TacticsIs an online marketing plan that much different than a regular marketing plan? Where do you start? Really? What happened to the days of "Build a Websitehttp://www.blogtalkradio.com/growyou/2011/02/28/online-reputation-managementBusinesshttp://www.blogtalkradio.com/growyou/2011/02/28/online-reputation-management/#commentshttp://www.blogtalkradio.com/growyou/2011/02/28/online-reputation-managementMon, 28 Feb 2011 13:30:00 GMTOnline Reputation ManagementHave you ever wondered what is being said about you or your business on line? How do you know you have seen it all? What if your company, a well-known CPA firm, is listed on an adult entertainment directory? As a friend! Or a frequent customer? Can’t happen? Really? Are you sure? What are you doing to get your correct business information on line everywhere? Customer reviews can be positive or negative. Have you ever wondered what is the best way to react to these unwanted comments? But if you don’t know what the customer has said, how can you respond to it? Join the Online Marketing Pros, Sheryl and Charlene, as they talk turkey about managing your Online Reputation.00:31:00Charlene BurkenoReputation Management,Online Reputation,Safeguarding Your Reputation Online,Online Marketing Pros,Customer ReviewsHave you ever wondered what is being said about you or your business on line? How do you know you have seen it all? What if your company, a well-known CPAhttp://www.blogtalkradio.com/growyou/2011/02/21/small-business-crm-with-guest-nick-carter-of-address-twoBusinesshttp://www.blogtalkradio.com/growyou/2011/02/21/small-business-crm-with-guest-nick-carter-of-address-two/#commentshttp://www.blogtalkradio.com/growyou/2011/02/21/small-business-crm-with-guest-nick-carter-of-address-twoMon, 21 Feb 2011 13:30:00 GMTSmall Business CRM with Guest Nick Carter of Address TwoCan't seem to keep up with your growing list of business contacts? Wish you could afford a personal assistant to help with all of the scheduling, projects tasks, and emails you deal with daily? Still sending bulk emails through your Outlook, Hotmail, Yahoo, or Gmail account? Wish there was an easier way? Then you will want to tune in to Online Marketing Pros because today we will be talking to Nick Carter, founder of Address Two, a simple CRM program for small businesses. Join us and see what all the buzz is about!00:31:00Charlene BurkenoCRM,Customer Relationship Management,Address Two,Nick Carter,Online Marketing ProsCan't seem to keep up with your growing list of business contacts? Wish you could afford a personal assistant to help with all of the scheduling, projects taskhttp://www.blogtalkradio.com/growyou/2011/02/14/linking-up-on-linkedin-getting-the-most-out-of-your-linked-in-profileBusinesshttp://www.blogtalkradio.com/growyou/2011/02/14/linking-up-on-linkedin-getting-the-most-out-of-your-linked-in-profile/#commentshttp://www.blogtalkradio.com/growyou/2011/02/14/linking-up-on-linkedin-getting-the-most-out-of-your-linked-in-profileMon, 14 Feb 2011 13:30:00 GMTLinking Up on LinkedIn- Getting the Most Out of Your Linked In ProfileLinkedIn. What is it and more importantly, how do I use it? If you are a professional and stymied with exactly what to do with this social media platform, then tune in as Charlene and Sheryl demystify the process. You'll learn all the who, what, where, when, why, and how so you can get the most from this professional networking tool.00:30:00Charlene BurkenoLinkedIn,Linked In,Social Networking,Professional Networking,Social MediaLinkedIn. What is it and more importantly, how do I use it? If you are a professional and stymied with exactly what to do with this social media platform, thhttp://www.blogtalkradio.com/growyou/2011/02/07/online-marketing-pros-interviews-social-media-savvy-realtor-ruth-flathBusinesshttp://www.blogtalkradio.com/growyou/2011/02/07/online-marketing-pros-interviews-social-media-savvy-realtor-ruth-flath/#commentshttp://www.blogtalkradio.com/growyou/2011/02/07/online-marketing-pros-interviews-social-media-savvy-realtor-ruth-flathMon, 07 Feb 2011 13:00:00 GMTOnline Marketing Pros Interviews Social Media Savvy Realtor, Ruth FlathWant to see and hear how a sassy real estate agent is using social media to brand herself and her business? Join us as we interview Ruth Flath of Semonin Realtors in Louisville Kentucky. Ruth's enthusiastic and entrepreneurial spirit will both delight and encourage. If you are a realtor, broker, or property manager, don't miss this edition of Online Marketing Pros. Most importantly, Ruth... what's the shoe of the week? 00:31:00Charlene BurkenoSocial Media,Real Estate,Facebook,The Shoe Realtor,Social Media Real EstateWant to see and hear how a sassy real estate agent is using social media to brand herself and her business? Join us as we interview Ruth Flath of Semonin Realtohttp://www.blogtalkradio.com/growyou/2011/01/31/online-marketing-pros-talk-linkedin--optimizing-your-profileMarketinghttp://www.blogtalkradio.com/growyou/2011/01/31/online-marketing-pros-talk-linkedin--optimizing-your-profile/#commentshttp://www.blogtalkradio.com/growyou/2011/01/31/online-marketing-pros-talk-linkedin--optimizing-your-profileMon, 31 Jan 2011 13:00:00 GMTOnline Marketing Pros talk LinkedIn - Optimizing Your ProfileAs of January 2011, LinkedIn has over 90 million registered users, so chances are good you have a profile. The next question is - what do I do with it? In an upcoming seminar in Louisville, KY we'll be covering Social Media-The Basics and we'll teach attendees how to use their Facebook Profile AND how to optimize their LinkedIn Profile. It's the LinkedIn Profile that usually needs the most attention. 3 Tips for the Profile: Tip #1: Unless you're looking for a new job, don't put your resume as your profile. Tip #2: Take advantage of how LinkedIn responds to search queries by using keywords in various parts of the profile. Tip #3: Write about yourself and your company/product/service in terms of the benefits and value of working with you. Yes, it's the basics. But after looking at many of our connections' profiles, and seeing what other professionals are doing (or not doing) we saw the need for a seminar. We've had good attendance every time we've offered this seminar in Louisville, and have been asked to teach it to specific offline networking groups as well. Listen in and maybe learn a new tip. Call in to share your experience with LinkedIn. Join us in chat and ask a question. 00:31:00Charlene Burkenobusiness networking,LinkedIn,seminars in Louisville,social media basics,keyword researchAs of January 2011, LinkedIn has over 90 million registered users, so chances are good you have a profile. The next question is - what do I do with it? In an uphttp://www.blogtalkradio.com/growyou/2011/01/24/online-marketing-pros-talk-article-marketingBusinesshttp://www.blogtalkradio.com/growyou/2011/01/24/online-marketing-pros-talk-article-marketing/#commentshttp://www.blogtalkradio.com/growyou/2011/01/24/online-marketing-pros-talk-article-marketingMon, 24 Jan 2011 13:00:00 GMTOnline Marketing Pros Talk Article MarketingNo one can dispute the advantages associated with writing articles that will market your business. But if you are not writing powerful articles, your work may be for nothing at all! We'll be exploring how to use article marketing to your best advantage, including those little known but highly PROFITABLE secrets that can skyrocket your success. 00:31:00Charlene BurkenoArticle Marketing,Keyword Research,Online Marketing,Drive Website Traffic,SEO Lead ConversionNo one can dispute the advantages associated with writing articles that will market your business. But if you are not writing powerful articles, your work may bhttp://www.blogtalkradio.com/growyou/2011/01/17/online-marketing-pros-talk-landing-page-optimizationMarketinghttp://www.blogtalkradio.com/growyou/2011/01/17/online-marketing-pros-talk-landing-page-optimization/#commentshttp://www.blogtalkradio.com/growyou/2011/01/17/online-marketing-pros-talk-landing-page-optimizationMon, 17 Jan 2011 13:00:00 GMTOnline Marketing Pros talk Landing Page OptimizationIf you run PPC campaigns, the landing page is critical to the success of the campaign. If you want a visitor to sign up for your newsletter, the landing page is where it happens. If you want to increase sales or increase sales leads, the landing page is how you do it. Today we'll talk about the landing page and how to best optimize it for the results you want. Building on previous seminars that covered SEO, PPC and keyword research, we'll show seminar attendees how to put that information and research to use. 00:31:00Charlene Burkenolanding page,SEO,conversion,internet marketing,business websiteIf you run PPC campaigns, the landing page is critical to the success of the campaign. If you want a visitor to sign up for your newsletter, the landing page ishttp://www.blogtalkradio.com/growyou/2011/01/10/blogging-for-fame-and-fortuneBusinesshttp://www.blogtalkradio.com/growyou/2011/01/10/blogging-for-fame-and-fortune/#commentshttp://www.blogtalkradio.com/growyou/2011/01/10/blogging-for-fame-and-fortuneMon, 10 Jan 2011 13:00:00 GMTBlogging For Fame And FortuneDid you know that blogging and article marketing are some of the best ways you can create credibility and brand loyalty, as well as drive traffic to your website? When done correctly, a successful blog can bring attention to your business, attract new customers, and turn your current customer base into red hot raving fans. Companies like Microsoft, Pepsi, Nintendo, and Ben and Jerry’s have discovered there is a right way to go about starting a business blog and a wrong way. We'll talk about what Fortune 100 companies have learned the hard way.00:30:00Charlene BurkenoOnline Marketing Pros,Blogging,WordPress,Blogsites,BloggerDid you know that blogging and article marketing are some of the best ways you can create credibility and brand loyalty, as well as drive traffic to your websithttp://www.blogtalkradio.com/growyou/2011/01/03/online-marketing-pros-talk-seo-onsite-and-offsiteBusinesshttp://www.blogtalkradio.com/growyou/2011/01/03/online-marketing-pros-talk-seo-onsite-and-offsite/#commentshttp://www.blogtalkradio.com/growyou/2011/01/03/online-marketing-pros-talk-seo-onsite-and-offsiteMon, 03 Jan 2011 13:00:00 GMTOnline Marketing Pros talk SEO Onsite and OffsiteSearch Engine Optimization (SEO) is the first seminar that Online Marketing Pros is doing for 2011. It's more than just keywords. We'll discuss what it is, that it includes long tail keywords, and that a backlinking strategy should be in place.00:31:00Charlene Burkenosearch engine optimization,keywords,back linking,SEO,long tail keywordsSearch Engine Optimization (SEO) is the first seminar that Online Marketing Pros is doing for 2011. It's more than just keywords. We'll discuss what it is, thathttp://www.blogtalkradio.com/growyou/2010/12/13/online-marketing-pros--the-introductionMarketinghttp://www.blogtalkradio.com/growyou/2010/12/13/online-marketing-pros--the-introduction/#commentshttp://www.blogtalkradio.com/growyou/2010/12/13/online-marketing-pros--the-introductionMon, 13 Dec 2010 13:30:00 GMTOnline Marketing Pros - The IntroductionProviding online marketing tips via onsite seminars and workshops, ensuring that attendees understand the material and are able to put it to use right away. This show is an introduction to the presenters. Charlene Burke, CEO of Search by Burke and Sheryl Connelly, CEO of Marketing Media Management. We are Online Marketing Pros.00:30:00Charlene Burkenointernet marketing,online marketing,presenting online marketing,facebook for business,linkedin for businessProviding online marketing tips via onsite seminars and workshops, ensuring that attendees understand the material and are able to put it to use right away. Thi