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The Social Media Marketing Plan: Measuring ROI and Budgeting

  • Broadcast in Marketing
Charlene Burke

Charlene Burke


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Join Sheryl and Charlene as they continue the series about The Social Media Marketing Plan. In previous episodes they reviewed the importance of a Social Media Marketing Plan and how 98% of businesses don't use one in their social media efforts - therefore they FAIL! They also talked about the steps involved in creating a plan - steps that ensure social media marketing SUCCESS! As they shared this information, questions from chat and email extended their conversation and today they'll be finishing up the series with the all important, often wondered about: Measuring ROI, Return on Investment and Budgeting.

Investment? Budgeting? Isn't social media free? Ahem...well...not really. And that's what today's program will be about.

So, whether you have a plan or not, if you have questions please join the conversation by calling in or using the chat room.