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Marketing Services vs. Products: Is There A Difference?

  • Broadcast in Marketing
Charlene Burke

Charlene Burke


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Online marketing is all about pull marketing - having your information available for the searcher to find. Once they're on your website, more marketing occurs with copy, downloads, photos, video, etc. When marketing/selling products, the techniques and tactics are easy to select. But when selling services, a different way of thinking should be used.

Join Charlene and Sheryl this morning as they discuss how to market services online.

Feel free to join in chat and if you have questions about online marketing please ask them in chat or call in to the guest line.

Charlene is CEO of Search by Burke, LLC http://searchbyburke.com.

Sheryl is CEO of Marketing Media Managment, LLC http://managemmm.com