Marketing Success with Dante Lee

Are you ready to be a marketeer? “Business is 10 percent what you’re selling and 90 percent who you’re selling it to,” Lee advises. “Every company is a marketing company. By harnessing the power of social media promotion via Twitter and blogging, you can expand your influence and gain more customers. You won’ t sell anything if you have no way to let potential customers know you exist.” Do you have what it takes to separate black business facts from fantasy, build your entrepreneurial muscles with a real business plan, and endure short-term failure to achieve long- term success? Let Dante Lee teach you how. As a 20-year-old college student, Lee developed a promising business concept. And by 30, this self-made entrepreneur had built Diversity City Media, known for its marquee online businesses—BlackPR.com and BlackNews.com—into a national marketing and PR powerhouse with Fortune 500 clients like McDonald’s, Verizon, and NASCAR. Lee’s ultimate goal is to put more African Americans on the path to entrepreneurship through the wealth of real-world experience presented in Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur