Clean the World - Irmelin Hiie of Let's Do It World

On May 3, 2008, in one of the world's pivotal moments for tech-enabled mass collaboration, 40,000 volunteers removed all of the garbage in the country of Estonia in just one day. Since then, similar "Let's Do It" cleanups have been completed throughout Europe and across the world. Today, the visionary Estonian organizers behind that action have a bigger goal: Clean up illegal dumping, polluted waterways and countrysides across the whole world, state by state, nation by nation, in single days of action staged from March to September 2012. Irmelin Hiie, lead regional coordinator for World Cleanup 2012, explains plans for a September conference in San Francisco and the recent launch of Let's Do It's campaign to organize 17 world regions and millions of volunteers. Volunteers and media can learn more about World Cleanup 2012 on the web, or contact Hiie at Irmelin@letsdoitworld.org.