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Get paid to have fun-even though you would do it for free

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Bill Dueease

Bill Dueease

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Join our special guest Alexandra Watkins who works in a wildly colorful loft that’s been described as “Pee Wee’s Playhouse on acid.” Her desk is a custom-built 1950s diner booth. Big companies pay her to dream up clever products names – something she would do for free if she didn’t have an expensive shoe habit. And she’s managed to be successful without a college education. Alexandra is Chief Innovation Officer of Eat My Words, a boutique naming firm that creates love-at-first-sight names like Spoon Me frozen yogurt, Neato home cleaning robots, and Monkey Dunks dips for kids. Alexandra thrives and enjoys her career every day and turned her talent for naming things into a thriving company known for names that generate buzz and revenue. While she started out naming food and things that make people fat and drunk, her clients quickly discovered that she also had a talent for naming things you don't put in your mouth – from robots to rock concerts.

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