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How To Use Barter As Your Way To Ride Out The Recession

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Michael Senoff

Michael Senoff

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Now is the perfect time to get into a barter exchange program because they offer so many powerful opportunities to stretch every dollar—especially if you own a small business. You can pay employees in part-cash and part-barter. You can put together employee benefit packages using barter, or just pay for your next vacation with your barter bucks. And in this interview, you’ll hear exactly how it works. Donahue is a broker for the Itex barter network, so he knows everything there is about barter and how to take advantage of it. And according to him, Itex is ideal when the economy is poor because you can “buy” goods and services, promote your business, obtain new customers—all without using cash! Key Concepts ?? Creative ways to use barter in your everyday life ?? All about some of the exciting products that come up on Itex ?? How to use barter to create incentives for your employees ?? How Donahue used the barter exchange program to land a huge $100,000-a-year contract for his business ?? How much barter programs cost—it’s cheaper than you think ?? All about the advertising co-op Itex offers – Pay for your advertising with barter dollars, include the Itex logo in your ad, and Itex will reimburse you for half your costs! ?? How this is all perfectly legal

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