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Singing Your Way To The Bank: Marketing Advice For A Voice Coach

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Michael Senoff

Michael Senoff

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Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. In this interview, we go over Rufina’s options. The biggest advice I give her is not to lower the price of her product in order to widen her audience, because that rarely works. Voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But, it can be done — and very lucratively too — if it’s done right. Key Concepts ?? Knowing the marketplace and ways to expand on it ?? Pricing workshops correctly and upselling the product ?? Adding more benefit to the product to increase the price ?? Using a story and the seller’s expertise to sell her workshops So, listen to Rufina’s story. It’s full of creative ways to market and expand on some interesting ideas.

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