25 Years In Marketing Consulting Smarts Bottled In One Audio

This interview was conducted in 2004, but it’s just as impressive today. In it, you’ll hear from a 25-year sales and marketing veteran named Richard who also happens to be the founder of the HMA consulting system. As soon as I met Richard, I knew the wealth of information he held was different than anything I had ever encountered. The best thing about Richard is he’s never stingy with information. He shares knowledge that most marketing consultants would keep under lock and key. So what you are about to hear is a detailed interview full of useful tips, techniques and secrets that were collected for more than 25 years. Key Concepts ?? What kinds of businesses are the easiest to close deals with ?? What exactly to say when cold calling that will pique interest, qualify prospects and save you time ?? How to form and use alliances to promote your consulting business ?? What the number one killer of the consulting business is ?? The steps you should take in the first 30 days as a consultant to successfully launch your career with no money at all ?? The problems with contingency agreements and why you should always charge a fee upfront ?? And much more