Marketing Consulting Opportunity Analysis With A Start Up Internet Business

Mark Mysack called looking for marketing advice on his new Internet startup business. This was only the fourth time I had conducted an opportunity analysis. Notice how I close all the way through the call. This is something I was not doing in my earlier calls. Each call gets easier and easier. My confidence in conducting the opportunity analysis is growing. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It’s how to interview a prospect. I did this call with Mark for two reasons. One, he agreed to let me record the call so I could show you how to do an opportunity analysis. Two, I needed more practice. If you think you are going to be able to do one of these calls and feel comfortable the first time, you are mistaken. You have to practice this interview format several times before you get comfortable with it. You have to really understand the HMA system and how it can help a business grow. But when you understand this interview process like the back of your hand, the world is yours. You will have the confidence to interview any business and show them all the money available to them by having you as his marketing consultant.