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Herschell Gordon Lewis Reveals Secrets Of Success In Copywriting

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Michael Senoff

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Even though I had heard his name for years, I never gave Hershell much thought until I was searching for one of his books, World’s Greatest Direct Mail Sales Letters Of All Time. This book is not to be confused with a similar book by Richard Hodgson titled The World’s Greatest Direct Mail Sales Letters Of All Time. An interesting fact I learned about Hershell is that within the Collector’s Plate industry he is known as the “King of Direct Mail.” You may have seen collector’s plates advertised in the Sunday newspaper and other widely-circulated publications. I used to wonder why so many people invested in these plates until I talked with Hershell personally. Hershell is the author of more than twenty books on advertising and marketing, and is the former chairman of BJK&E Direct. On this audio clip, prepare to receive a real history lesson on some amazing things. My conversation with Hershell was one of my most interesting, illuminating talks. In it, I take you from the days of Hershell’s first direct selling job as a door-todoor salesman through his development and evolution into a prestigious, powerhouse ad-agency owner. This is one talk you will feel compelled to listen to three or four times. It is that eye opening.

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