Gary Halbert On Supercharging Your Direct Response Copywriting

If you are unfamiliar with Gary Halbert, you are in for a treat. This guy is my favorite marketing instructor on the subjects of direct mail and how to write killer advertising copy. He delivers marketing information in a powerful style, without all the BS. Gary’s pre-1994 material is hard to find. Jay Abraham has done several joint ventures with Gary, so I have run across a lot of his work. How much would you pay to attend a Gary Halbert seminar? Here is a recording from a Group M Marketing seminar in Hot Springs, Arkansas, put on by Bill Myers in the early 1990s.