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Successful Marketing Consultant Dave Flannery Reveals It All

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Michael Senoff

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With 17 clients and a long waiting list, Dave Flannery is one of the best. And while most HMA consultants only dream about such success, Rob Hentschel went one step further—he asked if he could grill Dave on every last detail of every last accomplishment. Well, it never hurts to ask because Dave’s response was, “Bring it on.” This is that interview. You’ll hear it all—from the hours Dave keeps to how he comes up with his winning USPs. Key Concepts ?? The exact USPs he came up with for his top three clients ?? Why he relies heavily on customer research and the best ways he knows to conduct it ?? His entire strategy for persuading businesses to do joint ventures with him ?? How he turns “order takers” into successful salespeople—without incentives! ?? Why you should never make every letter a sales letter ?? How he went into his region’s largest newspaper and struck up a deal to write the business column there Dave’s having a really good year. He expects to make about $750,000. But he also points out that the consulting business is a marathon and not a sprint.

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