How To Grow Your Business With An Opportunity Analysis

Frank, the owner of an acoustical sound and lighting company, contacted me for a consultation about how he could modify his marketing strategies to grow his business. In this recording, you will hear me take Frank through a Business Analysis. I invite you to follow as I ask Frank the questions and he provides the answers. You’ll see how much I discover about Frank’s business, its history, its current operations and customers. We subsequently discuss what a USP (Unique Selling Proposition) is and what Frank’s USP might be. Frank reveals what makes his company different from its competitors and why people should do business with him. We talk about how he currently deals with prospects and closes sales. You’ll hear me explain some ways that Frank could modify how he explains why his company is better to his prospects in simple ways that could be integrated into a consistent message that he and his employees present about the company either in person, on paper, on his web site, or by phone.