A Secret Way Of Getting Your Product Into Wal-Mart

In this interview, I talk with a Wal-Mart expert named Bill about an alternative tactic to get your product into Wal-Mart, Costco, Kroger, and other US mass merchandisers called “Master Brokers.” A Master Broker represents you and your product and lobbies mass merchandiser purchasing agents to get your product into their stores. They do everything for you—from research and developing a marketing plan…to dealing with purchasing agents and buyers…to making sure your product gets immediate exposure to every mass retail chain in the US. Key Concepts ?? The single biggest misconception manufacturers have when it comes to getting in mass retailers ?? What a Master Broker does and how they can get your products in mass retail stores ?? How to make sure your product doesn’t get “lost on the shelf ” once inside Wal-Mart ?? How much capital is necessary to deal with a mass merchandiser ?? How to finance the production of large quantities of your product ?? And much more This eye-opening interview will show you all kinds of possibilities when it comes to getting in mass merchandisers.