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Guerrilla Internet Marketing #2 - The Hidden Secrets Of Google Adwords

  • Broadcast in Business
Michael Senoff

Michael Senoff


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Your Internet business will be successful only if prospects and customers have easy access to your site as they search for relevant information. This audio recording explains the importance of using Google AdWords tools to increase traffic to your Website and increase sales. The purpose of this audio recording is to explain the steps necessary to set up and get the most out of your advertising campaign. This will help you to get more clicks to your Website for less money, and teach you how to use Google AdWords for market testing. Key Concepts ?? What a search engine is and Google as No. 1 ?? Steps to access AdWords and add your site ?? Page ranking, click-through rates, and pricing ?? How Google determines relevance and placement ?? Timing considerations for setting up a Google Ad ?? Types of keywords ?? Bidding and determining how much to spend ?? Importance of testing number-of-clicks to your site If you follow these steps, you will get the most out of using Google Ad- Words tools to advertise your business and increase traffic to your Website. To get the program’s full value, be sure to listen to the other audio recordings in this series.