Bob Bly On The Inside Secrets To Copywriting Success

Here is an interview with master copywriter, Bob Bly. Listen as I grill him with my clients’ top questions on the inside secrets of the copywriting business. The purpose of this interview is not to sell you something; rather, it’s just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.” He is the author of what many consider to be the “Bible” of copywriting, The Copywriter’s Handbook. Bob Bly writes sales letters, direct mail packages, magalogs, e-mail marketing, ads, brochures, articles, press releases, newsletters, Web pages, white papers, catalogs, and other marketing materials clients need to sell their products and services to business and direct- response buyers. This may be your only chance to get answers from one of the best copywriters ever. Bob also has a publishing company called CTC Publishing CTC Publishing is the publishing company of Bob Bly, the man McGraw-Hill calls ”America’s top copywriter.” Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.