Money Making Secrets Of A Direct Marketing Guru - Denny Hatch

Denny Hatch is a freelance writer, designer, and consultant of direct mail/ direct marketing and the author of four books on marketing and business, as well as four novels. He has analyzed thousands of direct mailings in more than 200 categories in the past 25 years. In this interview, Denny reveals fascinating stories about: ?? The $1,000,000,000 offer that still brings in droves of subscribers ?? The 4-martini lunch that launched Who’s Mailing What! ?? Sensational snake oil salesmen ?? How the Supreme Court kept a promotion alive ?? The wit and wisdom of a host of redoubtable marketers: Melvin Becker, Ed Mayers, Ted Goldsmith, Bob Hacker, Melvin Powers, Curt Strohacker, Bill Jayme, Gary Halbert, Drew Kaplan, Lea Pierce, Jay Abraham and many others. Listen as this renowned dispenser of invaluable direct mail intelligence tells you how to: ?? Leverage competitive intelligence ?? Develop breakthrough test ideas ?? Identify new opportunities ?? Write more compelling copy ?? Get your sales letter opened and read ?? Phrase powerful offers ?? Pick the surefire option