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How I Made $400 Million Dollars Selling Products Through Direct Mail
by
Michael Senoff
in
Marketing
Airdate:
Wed, Mar 17, 2010 11:34PM UTC
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Even though he only has a high school degree and a year of college, Jim Straw has made more than $400 million selling products through the mail. And according to him, anyone can get rich—you just have to know the fundamentals of success. According to Jim, every entrepreneur has started in sales and marketing because, no matter what business you think you’re in, if you’re not selling, you’re not making money. That’s why in order to be successful, it’s important to learn the building blocks of business and sales. Key Concepts ?? How Jim makes his living working just 3 hours a day ?? Why Jim says you should always test, test, and retest your market ?? How to easily and quickly build an email list from scratch ?? Ways to use the internet to enhance your business and increase your customer base ?? Why you need to learn the fundamentals of business in order to be successful, and the best book for learning them ?? How to get PR articles written about your business for next to nothing ?? How to stop throwing away viable business opportunities by understanding the business of business—and stop yourself from thinking like a consumer
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