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Date / Time: 4/6/2008 4:49 PM UTC

CEO of "YOU" Step by Step Part 1

Now we are going to really start digging into branding “You”. So I don’t want to overwhelm you with a 30 page blog post. I would like to take you step by step through understanding more about branding and most of all BRANDING YOU.

Fortune 500 Companies understand the importance of brands. Today, with the emergence of the Google Me Revolution of the Individual, you have now branding “YOU”. Here's what it takes to be the CEO of “YOU”.

Your mind is branded in today’s world.

That cross-trainer you're wearing, one look at the distinctive swoosh on the side tells everyone you got branded. That cardboard coffee cup you're carrying, yea, you're a Starbucks Venti Caffe’ Americano! Your Tee shirt has a distinctive Champion "C" on the sleeve, the blue jeans you are wearing with the prominent Levi's rivets, the watch with the Rolex icon on the face and back cover, your laptop computer with the Apple on the on the outer case cover, and when you open what do you see…… the Branding. I could spend the next month doing post to www.askjimcobb.blogspot.com every minute, hour, and day and still not reach all of the “Branding Triggers” that are deeply embedded into your branded mind.

You're branded, you have been branded, and your mind is branded. Now….

It's time for us to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of “Branding YOU”.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of YOU: To be in business today, our most important job is to be head marketer for the brand called YOU.

It's very simple think about it - - let take a look at your mind branding triggers.

Smell - - A very evocative sense in our memories. Everything has a smell and the mention of that sense in connection with a memory almost always makes connections. Think about when you drive by a bakery or even when you were a child and waking up in the morning and the smell of breakfast coming from the kitchen. How did that make you feel.

Sound -- Helps form the background of all the important places where we live and work. Invoking these sounds in the branding process can greatly enhance the minds ability to mentally create an experience using sounds.

Taste - - This one is the easiest. Is much like sound and smell. Now branding the experience of tasting it, the smell of the bacon frying in the kitchen or even the sound of it frying.

Touch - - A full body experience. Beyond the apparent uses of touch you can use the more subtle uses, like when your mother picked you up from sleep or your first hint that the hot water in the shower was running out just as your hair was filled with shampoo.

Sight - - Now this is the powerful one…this one everyone remembers. Look how Television, Radio, Print advertising uses your sight to brand your mind.

Senses can be great fun to use in branding. Experiment with using one or all the senses in branding YOU. Really think about it. Visualize it, now put it to paper.

Now I want to stop so you can focus on this. Really trigger your minds triggers. The more clearly the reader, prospect, customer, client, and person can see where you are, when you are, and who you are within YOU branding, the more clearly they can identified YOU. Now you will create a “Mind Trigger” of YOU.

Your comments and back links are appreciated. Thanks for your time and make sure to come back to continue this series of blogtalkradio blog post on the “CEO or YOU”.

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