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Amazon.com; An Amazing Success and Category-Killer

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Bob Dye

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Considered to be the world's largest online retailer and named after the largest river in the world, Amazon.com has become a retail juggernaut. There is virtually nothing you can't find on this amazing website.  Be it books, DVDs electronics or food, Amazon cuts a swath not unlike the river that is its namesake.  Bob and Jerry will take a look at this incredible success story and how this “category-killer has forever changed retailing.  

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