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In the episode "Wherefore Art Thou", we welcomed guest Kevin Ferrasci O'Malley, owner of Kayak Marketing, to talk about how to EFFECTIVELY use the Internet and Social Media world of today to guide consumers to your door. As we said before, it used to be you could hang your shingle, open up your doors and customers would find you. Today, the Internet can mean the difference between success and failure. It's just not good enough to create a Web page, Facebook page and a Twitter account; you need to make it easy for potential customers to find these tools and, as a result, your business.
In today's show, Bob and Jerry continue their conversation with Kevin, as we touch on some simple methods to help Internet searches point to YOUR business.
Connect with Kevin at www.twitter.com/kfom or firstname.lastname@example.org
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