Wherefore Art Thou?

The old phrase "wherefore art thou" takes on new meaning in the Internet and Social Media world of today. Used to be you could hang your shingle, open up your shop (or shoppe!) and customers would find you. In this fast-paced world, leveraging what is available through the wire (or WiFi, or smart phone. or tablet) can mean success or failure. What's the best way and the best tools to make it easy for potential customers to find you?

In today's show, we welcome Kevin Ferrasci O'Malley, owner of Kayak Marketing, and an expert on how to use todays technology to guide consumers to your door. From Social Media to Search Engine Optimization and beyond, what methods can you use to get your brand out there and recognized!

Connect with Kevin at www.twitter.com/kfom or kevin@kayakmarketing.com