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'"What Customers REALLY Want' with Scott Mckain!

  • Broadcast in Goals
Phil R Taylor

Phil R Taylor


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Scott McKain is a highly successful business leader, author and commentator. And -- perhaps his most important qualification – over his twenty-five years in these fields, he has proven his concepts actually work in the real world!
He is the co-founder of the Value Added Institute, a "think tank" exploring the role of customer experiences in creating enhanced client retention and revenue for visionary organizations.

He is the author of three Amazon.com #1 business bestsellers: "ALL Business is Show Business," "What Customers REALLY Want," and "Collapse of Distinction" – all teaching how to create differentiation in order to expand profits, increase sales, and engage customers to ensure loyalty. "Collapse of Distinction" was named by several major publications such as the "Miami Herald," "Sacramento Bee," and over thirty more as one of the "Top Ten Business Books” of the year.