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Community broadband success usually does not ride solely on one person's shoulders. However, there is a type of person who is critical to a network project's success - the broadband champion, that local person(s) who figuratively carries the flag and supports the project to friends, neighbors, colleagues and even strangers.
Mark Latham, City Manager for Highland, IL, recently finished overseeing a broadband stimulus-funded gig network project for his community of 10,000 citizens after 78% of voters approved a bond measure to move the project forward. He describes the best tactics for identifying, educating, motivating and managing the small band of champions who will become the often-unofficial public face of your broadband project.
Look at any successful project and a common thread is a band of vocal broadband champions. With the right preparation, these individuals are critical to generating initial network subscribers, building political support, influencing potential investors and attracting general public support.
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