Perspectives on Increasing Sales

Who’s the real sales expert: the salesperson or the consumer? Each has a different approach to effective sales and what will really move the consumer to take action. In this interview based on their book 'Perspectives on Increasing Sales,' authors Marvin Miletsky provides the salesperson perspective while James Callander gives the customer point of view on topics including finding new leads and prospects, successful negotiations, landing an account and closing the deal, managing and improving the relationship and a whole lot more. This fascinating, no-holds-barred look at increasing sales as both the salesperson and customer see it will leave you with a list of action items and a better understanding of core sales concepts to dramatically improve success rates. Call in questions welcome!