Business: Why 80% of business innovations make no money

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Andy Wilkins, a successful Strategy Consultant currently working with Bupa and O2, tells us that 70% to 80% of new products and services fail to make any money. If you do not want to be part of this statistic, you can not afford to miss this episode.

Innovation in business is more than creativity. It is more than putting yet another product in circulation or another service on the market. As Andy says: "Innovation has become too loose a term." And it's costing companies as well as society.

Andy has more than 15 years experience in operational and consulting roles, specialising in product and customer experience innovation. His experience includes telecoms, media, travel and financial services. He has delivered innovation and customer experience programs in the UK and Europe for companies such as BT, Allianz, Virgin Atlantic, Orange, Trader Media Group and Pipex.

http://www.linkedin.com/in/andywilkins

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