Studies show that it's much more expensive to generate new business than it is to increase business with existing customers. In fact, if you follow the advice of today's guest, he'll tell you about tried and true strategies for increasing the lifetime value of your clients.
Jim Palmer is an expert at client retention, In his book, Stick Like Glue, How to create an everlasting bond with your customers so they spend more, stay longer and refer more. He is the go-to resource for maximizing the profitability of customer relationships. You can learn more about Jim at http://www.thenewsletterguru.com/.
Melody Campbell, host of the Get More Business Show, also know as The Small Business Guru works with small business owners to save, upgrade and grow their business.
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