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Even if you have the perfect key words in your campaign and an ad that pulls in the clicks you could be throwing hundres or thousands of dollars down the drain without this one important step.
Today's guest, Peter Young, of First Click Ads will talk to us about thw power of attracting buying customers through the strategic development of key word campaigns and placed in Google Adwords pay per click program. He will talk about the steps that could double even triple the new business you bring in with pay per click.
Pay per click advertising is not for every business. Peter tells us even if it is for your business there's a science behind choosing a campaign of profitable key words that have conversion from click to custoomer.
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