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Innovators pay attention to every trend and fad that's new and hot, but they don't blindly follow them!! They don't focus on what everybody else is doing. Instead innovators focus on the things can improve their business or help them to advance to the next level of their career. More so, innovators don't ask what are my competitors doing, morelike what aren't they doing? Then they fill a void! filling a need or creating a want is what makes you or your brand invaluable!! Then once that void is forfilled an innovator asks "how can I make this service even better? and what else can be done with it?" Basically "innovators" are trendsetters and trailblazers!!
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