Call in to speak with the host
Geoff Livingston returns with Welcome to the Fifth Estate, a refreshing realistic look at citizen media. Now Is Gone was recognized as one of the first books depicting the social media revolution and its core concepts of participation and community.
Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like “shiny object syndrome” and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.
Sorry we couldn't complete your registration. Please try again.
Please enter your email to finish creating your account.
Receive a personalized list of podcasts based on your preferences.