Do You Actually Need Social Media?

We start off the show by answering the question we get asked most by our potential clients (and basically everyone else), "Do I actually need social media?" The short answer: you may not but your media brand absolutely does.

Link to our deck we discuss on the show: http://bit.ly/jumpwiresocialmediapkgs2015

We discuss 8 examples of how media brands we work with are using social media today:

1. Industry credibility

2. Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.

3. Data collection & analysis

4. New business & lead generation

5. Reinforcing your brand online

6. Audience feedback & engagement

7. Marketing opportunities & trend analysis

8. Employee recruitment & retention