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Do You Actually Need Social Media?

  • Broadcast in Business
Social Media Chaos

Social Media Chaos


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We start off the show by answering the question we get asked most by our potential clients (and basically everyone else), "Do I actually need social media?" The short answer: you may not but your media brand absolutely does.

Link to our deck we discuss on the show: http://bit.ly/jumpwiresocialmediapkgs2015

We discuss 8 examples of how media brands we work with are using social media today:

  1. Industry credibility

  2. Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.

  3. Data collection & analysis

  4. New business & lead generation

  5. Reinforcing your brand online

  6. Audience feedback & engagement

  7. Marketing opportunities & trend analysis

  8. Employee recruitment & retention