How To Use Your Social Media Data Effectively

Most of the social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make content decisions.

5 key platforms you need to focus on:
Facebook
Twitter
Youtube
Linkedin
Internet URL

5 key items for your weekly social snapshot:
1) Top performing post
-determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
2) Influencers
-Use Twitter Advanced Search
3) Audience Growth
-follower increase week over week
-is the content you are posting leading to growth
-keeping track of your numbers is important week over week
4) Demographics
-Psychographics over demographics
-make sure your social media demographics correlates with your brand demographics
5) Conversion
-ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.

Focus on the top level data rather than trying to get to detailed.

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Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 Chan