With special guest - Dr. Katrina Firlik of HealthPrize.
Failure to stick with important medications for chronic conditions is a serious problem across the globe. In the US alone, it costs an estimated $290 billion in otherwise avoidable medical spending due to complications that could have been avoided had patients continued with their medication as prescribed.
Long felt to be a problem of forgetfulness or cost, it is increasingly clear that human psychology is largely to blame. Our natural human “present bias,” (preference for short-term over long-term rewards), makes it difficult to take medications that come with no short-term benefits, which is the case for most chronic medications.
Gamification and immediate rewards can help to motivate patients to stick with important prescribed medications, and fits the trend of enhancing the patient experience in healthcare.
About Dr. Katrina Firlik: Co-founder and chief medical officer of HealthPrize Technologies. Prior to founding HealthPrize, Katrina was a neurosurgeon in private practice at Greenwich Hospital in Connecticut, and on the clinical faculty at Yale University School of Medicine. In addition to scientific publications, Katrina is the author of Another Day in the Frontal Lobe: A Brain Surgeon Exposes Life on the Inside. Connect with Dr. Katrina Firlik (@KatrinaFirlik) www.healthprize.com.
About Your Host: A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment. Connect with Monica (@monicacornetti) www.monicacornetti.com
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