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Episode 13 - Crowdsourcing auto design with Local Motors

  • Broadcast in Social Networking
janet Fouts

janet Fouts


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When John (Jay) Rogers was deployed as a marine in Iraq he was inspired by Amory B. Lovins' book "Winning the Oil Endgame" to create an environmentally focused car company that offers not just better mileage, but a more efficient process start to finish. Local Motors uses crowd-sourcing design techniques and production is done in "micro-factories" where prospective owners can watch or even participate in the process of building their car. Tune in this week to hear about these game-changing concepts as we talk with Jay about his inspiration and what it's taught him about the power of crowds.