Episode 8 - The Design of Business with Roger Martin

Roger Martin's third book, "The Design of Business" presents a new model for innovation and value creation. Malcolm Gladwell called it "A brilliant book" Roger demonstrates the role of intuitive and analytical thinking and shows how we can balance these to achieve business success and a sustainable competitive advantage. An exceptional work and an extremely articulate author. Don't miss it. Janet Fouts leads our panel with another of her own innovative discoveries. And rumour has it that we'll be able to give you the names of the top 5 in the Blog Off II contest.