Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

GCL SportsBiz Brief: Greg Nared on Rory McIlroy's Nike Deal

  • Broadcast in Sports



Follow This Show

If you liked this show, you should follow GameChangersLive.

Did Monday's announcement of Rory McIlroy's new long-term endorsement deal with Nike Golf signify the passing of the baton from Tiger Woods to the young golf prodigy who has a huge international following?

We're joined on this week's GCL SportsBiz Brief by former Nike executive Greg Nared who also was previously Michelle Wie's agent during the early stages of her career on tour. We'll ask Nared about the viability of the golf market "after Tiger", the challenges faced in sponsoring golfers, and the value Tiger brought to the Nike "TW" portfolio.

Also, we'll cover the following GCL SportsBiz Brief Five Hot Topics:


  • Impact of a Lance Armstrong confession on his brand & the Livestrong brand
  • Necessity for a heart to heart conversation with Johnny Manziel's parents
  • In the "Age of the QB"...who's our next marketable star
  • Sacramento Kings to Seattle...impact on both cities
  • NFL's foray into marketing to women

Tune in for GCL SportsBiz Brief on Tuesday at Noon ET/9:00am PT and call-in to give us your take on the Biz! Call (347) 215-6813...we'd love to hear from you!