Did Monday's announcement of Rory McIlroy's new long-term endorsement deal with Nike Golf signify the passing of the baton from Tiger Woods to the young golf prodigy who has a huge international following?
We're joined on this week's GCL SportsBiz Brief by former Nike executive Greg Nared who also was previously Michelle Wie's agent during the early stages of her career on tour. We'll ask Nared about the viability of the golf market "after Tiger", the challenges faced in sponsoring golfers, and the value Tiger brought to the Nike "TW" portfolio.
Also, we'll cover the following GCL SportsBiz Brief Five Hot Topics:
Tune in for GCL SportsBiz Brief on Tuesday at Noon ET/9:00am PT and call-in to give us your take on the Biz! Call (347) 215-6813...we'd love to hear from you!
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